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CHALLENGE

To increase awareness of Sprint's newly launched research data portal, we combined humor and edification in three entertaining Webisodes.

“Heroic” isn’t often associated with the word “data”. But when Sprint created a centralized data portal to provide employees with easy access to company research, we were the first to look skyward for signs of capes, To build awareness and sustain interest among Sprint’s internal audience, we created a series of entertaining and educational Webisodes in which a beleaguered employee saves the day. The three-part serial was a hit—capturing attention and increasing portal usage—the business equivalent of leaping over a building in a single bound.