Our Process
Building a relationship with your audience requires a proven understanding of customer behavior and sound design. Our creative team starts with a thorough understanding of your customers and your distinctive business vision. While maintaining the highest levels of aesthetic excellence, we shape and deliver effective solutions.
Clarify
Neu Nectars’ multi-disciplinary approach to our process starts with information. Information is the catalyst that allows us to see the best course of action. We gather information, complete background research, analyze the budget, outline the timeline, review maintenance needs, establish the purpose of the website, and document who the target audience is. Website evaluation is often conducted with established sites to assess the need for site refinement.
Architect
Focusing on your business objectives, we create a strategic plan that assures your web site will meet those objectives. Our team will craft a site architecture that focuses an intuitive user-centric site flow and navigation and audit existing content and outline new content. We create an outline of the site, navigation, and define user tasks.
Design
Purpose-driven design-we translate your business strategy into sound design. During this phase, we develop the detailed architecture of the website using; a site map, storyboards, and / or flow charts. We document how the interfacing will work and shape strategic thought into tactical elements. Unique designs are presented and we obtain approvals on all aspects of the design before proceeding with the development.
Develop
During this phase we weave together site architecture, copywriting, design, components, rich media with back-end and database integration to create an engaging experience. When completed the beta design is ready for review and testing. Although rigorous testing has occurred throughout each phase, final testing ensures that the all components pass our quality assurance.
Test
At this stage we recommend usability testing to fully understand response to the website navigation, overall look and feel, and functionality in order to further refine the design. Our methods include one-on-one interviews, typically in an iterative manner to allow for ongoing refinement. Usability testing is incorporated into the site design (or redesign) process.
Deploy
In this final stage we implement any improvements gleamed from our testing into the site structure and design, validate and verify accessibility. We create a style guide and register with search engines prior to launching the site. Our team will provide instruction on maintaining the site or alternatively can provide on-going maintenance and support.
On-going
Neu Nectar can provide on-going support and maintenance. You can hand your site over to us with confidence—knowing that we will keep it updated and running smoothly. We plug you into the marketplace and our experience and insight into your market allows us to keep your site fresh. This allows you to focus on what you know best—your business.